CX LIVE

SAP CX LIVE is a virtual event where attendees learn about industry-tailored, AI-powered experiences, customer stories, live demos, and expert insights. As the Creative Director, Account Director, and Project Manager, I guided a team of designers, animators, and programmers in crafting the marketing campaign for CX LIVE. From shaping compelling copy and design for animated social and paid media ads to eye-catching email promotions, our mission was to spark intrigue and anticipation. With a hands-on approach to creative direction and meticulous planning, we crafted an immersive experience showcasing the transformative potential of intelligent customer engagement.